Lost Coast Outpost: Featured in the local news

Hank Sims, editor of the Lost Coast Outpost in Humboldt County (Calif.), is using his expertise to make high-demand information easily accessible.

Sims is a writer/programmer combination. His experience lends itself to the mission Lost Coast Outpost (LoCo), where information is presented to its community audience in an innovative and no-nonsense manner.

Sims was the only person who started the online publication’s startup-esque Cinderella tale. Sims said that he began writing investigative pieces but realized that he had to adapt his tactics in order to grow LoCo’s online presence.

Hank Sims is the editor

This idea helped LoCo to become a news source. LoCo provides the first-stop news source in Humboldt County for local news that is timely and digestible.

  • LoCo now has four members on its editorial staff, Sims included, as well as sales and management staff.
  • This Northern California county, with approximately 130,000 inhabitants, is five hours from San Francisco. However, it has a vibrant media scene.
  • Sims states, “There is an island mentality.” “We turn inward and rely on ourselves to create our culture.”
  • That strong participation is evident at Lost Coast Outpost’s website, where hundreds of comments flood in every day.

Sims states that “Humboldt County has a lot of interest in itself.” LoCo offers members a platform to express themselves. “The medium allows people to gather around an old water cooler. You encourage that medium strength is used to your advantage.

  • Sims said that LoCo provides the platform and the information people need, but also uses voice to communicate their ideas.
  • Here’s an example headline: “:( The Sequoia Park Zoo’s Baby Red Panda is Moving To Dumb Ol’ Iowa”
  • Sims states, “We have a voice people can respond to.” Sims says, “It’s okay for other people have a voice.”
  • Sims believes it is common to forget that journalism is all about reporting facts and adding a personal touch. He says that this style doesn’t work well with LoCo’s online media.
  • He said, “If you want to be a communicator you need jokes and sometimes you need pathos.” It’s okay to write.
  • Sims’ programming experience allows him to understand how to get people talking. Sims is a self-described “native of the medium.”

Sims created a coded script to support two sections of the LoCo site, Booked and Juried. These hubs provide information about the location and time of local arrests, case decisions, and aggregated data from the local police department.

  • He stated that there is great value in communicating government information to the public in an approach that is at least slightly smarter than how government does it.
  • What’s the next step for LoCo? Sims claims they are growing rapidly. Sims said that the site recently hired an investigative reporter to cover politics and government.
  • Sims claims that the site is a success and will continue to climb because LoCo uses the strengths of the medium.
  • He said, “We are not taking the bulk of the old media with us.” LoCo does not pay for any printing or paper distribution. Its monthly infrastructure costs are actually $50 Only $50
  • Sims claims this allows Lost Coast Outpost be “lean, mean”, and to cultivate a skill set and understanding of how to develop things for a specific audience.

Lost Coast Outpost

Humboldt County Public Health today reported 72 new COVID-19 cases, bringing the total number of people who have been tested positive to the virus to 11,805. Two additional hospitalizations were reported, one for a resident in his 50s and the other for a resident in his 70s.

A small number of positive COVID-19 samples from primary health care workers tested this week by Humboldt County Public Health Lab indicate that Omicron variants are increasing in the community. This is part of the ongoing monitoring. Omicron cases have been confirmed by additional samples from the state since late December and early January.

Health officials are urging people to be more attentive to hospitalizations than to positive cases as the pandemic continues. They also say that boosters and vaccinations offer greater protection against Omicron, Delta, and other variants. Individuals who have been fully vaccinated/boosted tend to experience milder symptoms, less severe illness, and fewer hospitalizations. Hospitalizations in the local area are still 17 times higher for those who have not been vaccinated.

Public Health officials insist that residents, particularly those who are not vaccinated, protect themselves and their families against all COVID-19 variants. This includes following the mask requirements in public settings, social distancing, and being vaccinated or enhanced when possible.

Related Articles

Textiles and Technology: Innovations Transforming the World of Clothing

We've come a long way, haven't we? From fur and leaves to tech-infused fabrics, the amalgamation of textiles and technology is nothing short of...

Memorable Things Which Take Us Back To The 90’s

The 1990's generation is all about creativity and ingenuity, living through changes that occurred over time but recalling memories from your youth can bring...

Tips for Beauty Products Marketing

Beauty has grown to become one of the largest industries worldwide. Everyone relies on this industry for our best looks and feel by using...

7 Tips for Starting a Successful Clothing Line

7 Tips for Starting a Successful Clothing Line The ability to create your own clothing line is now easier than ever. You can set up...

7 Tips to Help You Plan Your Next Clothes Shopping Trip

7 Tips to Help You Plan Your Next Clothes Shopping Trip Shopping for clothes is much less fun now that I am a mother. I...

What does it take to build a fashion brand?

What does it take to build a fashion brand? Fashion brands transform plain and basic clothing into fashionable, trendy, and stylish. Each clothing company has...

5 Must-have Clothing Items for Every Women’s Wardrobe

Why Wardrobe Essentials Are Important! Ladies! Deciding on a work outfit has its perks. It can make you feel confident, establish a routine, and impact...

Five Clothing Items Every Woman Should Have!

Wardrobe essentials: Why you need them! Ladies! There are many benefits to choosing a work outfit. You feel confident and it sets you up for...

Original Penguin High Quality Mens Clothing Brand

Original Penguin High Quality Mens Clothing Brand Mens Clothing Brand of today are searching for simple, stylish clothes that are high quality and well-crafted. The...

Social Pages

1,000FansLike
1,000FollowersFollow
1,000FollowersFollow

Subscribe⇘

spot_imgspot_img

How to Take Celebrity Photos

Capturing stunning images of your favorite celebrities is not that difficult. What you need is a deft hand and of course a good quality...

What Is Innocent Beauty

Beauty is basically a quality that is inherent within every thing, animate and inanimate. The quality is present in an object or person and...

Designer Plus Size Clothes Buying Tips

Charlotte Russe Reasonably economical Charlotte Russe specializes in enjoyable, frisky style tailored toward teens and also young adults, with areas committed to plus-size dresses, plus-size...

Best Supplier/Distributer of Corporate Gifts

There are many suppliers of corporate gift from which you should content to purchase a corporate gift. It is really necessary to choose a...

The Psychology of Beauty

On the different theories of beauty and the role of perception in the judgment of beauty. The psychology of beauty is complex not just because...
error: Content is protected !!